The Iceberg Secret, Revealed. Solving web development management

Important Corollary One.

If you show a nonprogrammer a screen which has a user interface that is 90% worse, they will think that the program is 90% worse.

Important Corollary Two.

If you show a nonprogrammer a screen which has a user interface which is 100% beautiful, they will think the program is almost done.

Important Corollary Three.

The dotcom that has the cool, polished looking web site and about four web pages will get a higher valuation than the highly functional dotcom with 3700 years of archives and a default grey background.

Important Corollary Four.

When politics demands that various nontechnical managers or customers “sign off” on a project, give them several versions of the graphic design to choose from.

Important Corollary Five.

When you’re showing off, the only thing that matters is the screen shot. Make it 100% beautiful.